Objective
Pronounced: ub-JEK-tiv
Definition (in the context of Business Awards):
An objective is a clear and measurable goal that a project, campaign, or business initiative aims to achieve. In Business Awards entries, clearly stated objectives help judges understand the purpose and intent behind an achievement and evaluate whether it was successfully met.
Example usage:
“The entry outlined their main objective: to reduce customer onboarding time by 50%.”
Outcome
Pronounced: OUT-kum
Definition (in the context of Business Awards):
An outcome is the result or impact of a business action, project, or decision. In Business Awards submissions, outcomes are essential for showing success and are often backed by data or measurable results.
Example usage:
“The outcome of their initiative was a 40% increase in employee retention, which helped secure the Business Award.”
Overview
Pronounced: OH-ver-vyoo
Definition (in the context of Business Awards):
An overview is a brief summary that introduces the key points of an entry or application. In Business Awards, overviews are used to quickly communicate the core achievement, context, and results to judges at the beginning of a submission.
Example usage:
“The Business Awards entry began with a concise overview of their product launch and customer success.”