Director, Marketing Analytics | Stamps.Com | El Segundo, California, United States
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Sagar Das is the Director of Marketing Analytics at Stamps.com, the leading provider of Internet-based postage solutions for small businesses and online retailers. He has been working in the field of Marketing Analytics since 2013 and specializes in Landing Page Optimization, Marketing Mix Modeling (MMM), and Customer Lifetime Value (CLV) Models.
Sagar has a bachelor’s degree in Information Technology from the Dhirubhai Ambani Institute of ICT, India and an MBA from the University of Maryland, College Park.
During Sagar’s tenure at Stamps.com, he has consistently improved the company’s homepage, landing pages and registration funnel to optimize conversion rate, perfect customer tracking, and improve customer experience. He has also led the initiative in building MMM and CLV Models to help determine the impact of various Marketing initiatives. At Stamps.com, Sagar has perfected a custom approach to Direct Mail creative testing that gets statistically significant results while minimizing associated risks. His most recent achievements include, conducting a pricing test to maximize subscription fee revenue and successfully launching the new pricing across more than half a million business customers.
Sagar enjoys reading management books and business articles related to Analytics, hiking, and spending time at the beach. He currently lives in Torrance, California.