PR World Awards

Nicole Rodrigues | You can’t fake passion

Founder and CEO | NRPR Group | Beverly Hills, California, United States

Nicole is a seasoned public relations and social media marketing pro with 20+ years of experience under her belt. She’s developed and executed strategic campaigns for some of the biggest names in business such as Yahoo!, Dolby, Sony Pictures Entertainment, Sony PlayStation, Hulu, M-GO, Toon Hero, Demand Media, Heal, MobiTV, and the Oakland Raiders. She is the author of Beverly Hills Boss, a business and life skills book. Through her book, readers gain inspiration and guidance for growing as a person and in their careers. She is also the host of the Beverly Hills Boss show on YouTube.


When was your organization founded, and where? What is the story behind how your organization began?

The NRPR story begins before its 2014 founding in Beverly Hills, CA. In college, when Nicole Rodrigues first took Public Relations courses, she knew she ultimately wanted to own her own agency. For the next 14 years, Nicole honed her PR and leadership skills through in-house and agency roles. After successfully managing an agency division and very large client accounts as Vice President of Digital Entertainment at a prominent PR agency in LA, Nicole knew she had what it took to be a great agency owner. Nicole ventured off on her own and has been running NRPR Group ever since.

What leadership habits and cultural values have led to your company-organization’s success and recognitions?

The NRPR culture reflects our CEO’s vision of an agency where clients, media and employees are satisfied. Our core values include acting toward media and clients with transparency, high-touch services and steadfast support. Employees are also treated with respect. When employees are happy, they produce their best work, and their best work translates into great results for clients, which translates into more business and satisfaction all around. Everyone at NRPR takes pride in their work and in the success of the agency. NRPR Group has been successful due to the hard work of the team and a commitment to excellence.

How is your company-organization better prepared to compete?

NRPR Group excels against other PR firms based on our unparalleled use of data as a competitive tool. Through software tools such as Onclusive and Meltwater, NRPR tracks client and competitor coverage and uses that information to build media relationships needed to gain client trust and deliver results benefitting both clients and media. Staff are thoroughly trained in media relations and quickly learn that Public Relations professionals would not accomplish anything without the support and cooperation of the media. NRPR creates opportunities for potential coverage with proactive pitching based on deliberate messaging required by clients and media to deliver results.

Share an inspirational customer success story about your company-organization that might appeal to our readers.

One of NRPR’s proudest moments is our successful partnership with Los Angeles Comic Con. In 2019, NRPR started working with Comikaze Entertainment, the LA Comic Con owner and operator to make the comic, horror, sci-fi, anime, gaming, and pop culture event a success. The convention needed a great PR partner who understood the entertainment and comic book industries to garner buzz not previously received. With solid messaging and strategy for media alerts and direct press outreach, NRPR helped make 2019 stellar for media relations and results, including 700+ press attendees and more than 700 press hits closed.

“If you don’t wake up loving what you do. It will begin to show in your work, your attitude and your performance. You can’t fake passion, you either have it or you don’t.”

— Nicole Rodrigues, NRPR Founder and CEO

What changes or growth do you predict for your organization in the coming years?

In the coming years, NRPR Group will continue to grow and provide new services to clients. We continue to add new reporting tools and keep apprised of PR and specific client-related industry trends to best serve clients. In 2020, NRPR Group opened its newest division, NRPR Productions, to increase the agency’s capabilities to include a full-service production company, specializing in branded content, commercials, corporate videos, and YouTube series. We will keep working with clients to extend their visibility and bring their stories to life while developing new systems to keep the agency innovative and responsive to client and media needs. 

What other achievements have paved the way to success as a PR World Award winner?

NRPR Group and Nicole Rodrigues have received numerous awards, including a 2020 Silver Win in the Women World Awards for Female Achievers | Business Role Model of the Year, a Gold win in the 2020 PR World Awards for Advertising Agency of the Year | 11 – 2,499 Employees, a Silver Stevie Award for Communications, Investor Relations, or PR Executive of the Year 2020, a 2019 LA Business Journal Women of Influence award, a 2019 Ragan/PR Daily ACE PR Professional of the Year award, and a 2018 Bulldog Reporter Stars of PR – PR Professional Who Makes a Difference award.


NRPR Group is an an award-winning PR firm that partners with game-changing clients within consumer tech, fintech, healthtech, mobile, digital entertainment, sports, and consumer industries to positively increase visibility through public relations, media relations, marketing communications, social media marketing, events, influencer relations, executive thought leadership building, and digital marketing services.

Categories: PR World Awards