The Globee Achievement – Featured Story
How do you define achievement, and how has it shaped your professional journey?
If you’ve ever been in the cockpit of a plane, you know that only one thing is clear: destination. Other elements, like route, timing, and weather, are known to some degree but subject to change.
That’s my view of achievement. Your goal must be clear, supported by a strong team. While the course and the milestones may change, the destination cannot.
Genuine achievement requires more than just execution against a fixed plan.
It requires a clear definition of goals, an unwavering commitment to its pursuit, and continuous reinvention. A major factor in any achievement is the team we build to strive towards it, and at AU10TIX, we’re very fortunate to have succeeded at that.
That’s what we’re measured by; looking back as a team and seeing how far we’ve come in the right direction. Not how close we are to a beautiful spot which was never on our radar to begin with.
Could you describe an achievement you’re particularly proud of and its impact, regardless of your industry or organization?
The achievement I’m most proud of isn’t a product launch or a revenue milestone. It’s our ability to act quickly and accurately, responding to real-life client needs.
Often, as we plan and execute our roadmap, we’re approached by a client distressed by new risk or regulations that often present suddenly.
Recently, we got such a call from a major online merchant who had to respond to new age verification regulations in their region. There’s double urgency: on the one hand, serve our client and provide maximum compliance and control without sacrificing legitimate buyers. On the other, protect minors from age inappropriate products and content. Balancing the two is a juggling act in which no ball can be dropped.
In our case, we created a process and developed the solution over a holiday weekend. It was a coordinated, multi-team effort, and I’m proud of us for this accomplishment.
Success often involves overcoming obstacles. Can you share a significant challenge you faced in your career and how you navigated it to achieve your goals?
I’m a long distance runner. How you cross the finish line depends on your preparedness and your motivation. It also depends on who’s running with you.
Running a company is like running long distances. At AU10TIX, we’re building the team who can play the long game: serving existing customers, acquiring new ones, and nurturing partnerships while constantly innovating our solutions and foreseeing issues before they arise.
We can do that thanks to true subject matter experts who are part of the leadership team. Going the distance with them means we all got each other covered. It means, to me, that wherever they are, I don’t have to be.
At the core of this, and at the core of our business, is trust. Knowing that when (and it is a when, not an if) an obstacle presents itself, you have the right people alongside you to navigate you to success.
Innovation drives progress. Could you highlight a project or approach you’ve innovated, contributing to your success or your organization’s success?
The innovation we’re most committed to is the idea that identity verification and fraud prevention are not the same thing and shouldn’t be treated as such. Verifying an identity confirms who someone claims to be. Preventing fraud requires understanding whether that identity is being used as part of a coordinated attack, whether it has appeared elsewhere in the network, and whether the session itself shows signs of manipulation. That distinction sounds simple. Building a platform that operationalizes it at scale is not. The Serial Fraud Monitor is the product expression of that conviction. It turns what was previously a point-in-time check into a continuous, network-aware defense, and it is the innovation I believe will define AU10TIX’s contribution to the industry over the next decade.
As a Globee Awards recipient, what valuable advice or insights can you offer to aspiring professionals or innovators striving to make a mark in your field?
Build for the problem that is coming, not the one everyone is already solving. In cybersecurity and fraud prevention, by the time a threat is widely recognized, the most important defensive work should already be underway. That requires a tolerance for being early, which is uncomfortable. It means investing in capabilities before customers are asking for them and making arguments before the data is fully in. The second piece of advice is simpler: stay close to the consequences of the work. In this field, the cost of getting it wrong is real and immediate. That proximity to consequence is not a burden. It is the clearest possible signal about what matters and where your energy should go.
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