Chapter 9: Writing a Strong Globee Awards Nomination
A strong award nomination does more than describe a successful person, team, product, or organization. It presents one clearly defined achievement, explains why it was difficult or important, identifies the nominee’s contribution, and supports the results with credible evidence.
Organizations researching how to write an award nomination should begin by selecting the achievement—not by trying to summarize everything the nominee has ever done. A focused story is usually easier to understand and evaluate than a long list of unrelated accomplishments.
Review the Current Requirements First
Before writing, review the current Globee® Awards programs, categories, eligibility requirements, achievement periods, nomination rules, submission formats, supporting-material requirements, and deadlines. Requirements can vary among programs and may change.
Confirm that the proposed nominee and achievement are eligible for the selected category. Determine whether the nominee should be an individual, team, department, product, service, startup, or organization. A good accomplishment entered in an unsuitable category may be more difficult to evaluate fairly.
Organizations comparing European business awards should also confirm whether participation is limited by geography, industry, organization type, business size, or achievement date.
Select One Clearly Defined Achievement
Choose an accomplishment with a clear beginning, purposeful action, and identifiable result. It should be recent enough to meet the applicable achievement period and supported by information that can be shared appropriately.
Avoid turning the nomination into a company profile or professional biography. Company history may provide context, but it should not replace the achievement. Similarly, a list of responsibilities does not show what a nominee accomplished.
A useful selection question is: “What changed because of this nominee’s work?” If the answer can be stated clearly and supported with evidence, the story may be suitable for a Globee Awards nomination.
1. Describe the Situation
Begin with the starting conditions. Explain what was happening before the initiative began and provide enough background for an evaluator unfamiliar with the organization, industry, or European market.
Relevant context might include customer needs, market conditions, organizational size, available resources, prior performance, or geographic reach. Keep this section concise. Its purpose is to establish a baseline—not to provide the organization’s entire history.
For example: “The regional service team supported customers in four countries, but all inquiries were handled through one language and average response time had reached 30 hours.”
2. Define the Challenge
Explain the specific problem, need, risk, or opportunity. What made the situation difficult? Did the nominee face limited resources, regulatory complexity, a compressed deadline, cross-border coordination, technical limitations, or changing customer expectations?
Do not manufacture drama. A practical operational problem can be significant when it affects customers, employees, or organizational performance. The challenge helps evaluators understand why the eventual result matters.
3. State the Objective
Describe what the nominee intended to accomplish. Objectives should be specific enough to evaluate and connected directly to the challenge.
An objective might be to reduce response time, increase accessibility, launch a product, improve safety, enter new markets, strengthen cybersecurity, or expand a public service. If formal targets were established, include them. Distinguish original goals from additional benefits identified later.
4. Explain the Action
This is the core of the nomination. Describe what was done, who performed the work, and over what period. Identify important decisions, methods, collaborations, and obstacles overcome.
Make the nominee’s contribution unmistakable. For an individual nomination, explain that person’s leadership or direct work. For a team nomination, show how members collaborated. For an organizational nomination, describe actions implemented across the business or institution.
One of the most important business award entry tips is to use active, specific language. “The team redesigned the onboarding process and introduced multilingual training” is clearer than “a new process was implemented.”
5. Identify the Innovation
Explain what was distinctive or especially effective. Innovation may involve a new product, but it can also be a more useful process, creative partnership, responsible application of technology, or successful adaptation of an existing idea.
Avoid unsupported claims such as “first,” “only,” “revolutionary,” or “best in Europe.” If such a distinction is essential, provide reliable evidence. Otherwise, describe the feature or approach precisely and allow the facts to demonstrate its value.
6. Present the Results
Use measurable outcomes wherever possible. Helpful evidence may include revenue growth, cost savings, customer retention, satisfaction, response time, adoption, employee development, safety, accessibility, environmental improvement, or community reach.
Include baseline figures, final results, percentages, totals, and timeframes where available. For example: “Within nine months, average response time decreased from 30 hours to seven hours, while customer satisfaction increased from 78 percent to 91 percent.”
Clearly label estimates and forecasts. Do not present anticipated outcomes as completed results.
7. Explain the Significance
Numbers become more persuasive when readers understand why they matter. Explain how the result benefited customers, employees, the organization, an industry, or a community.
Provide appropriate European or international context. A result achieved in a small market may have considerable importance relative to the population served or resources available. If the project has been replicated in other countries or influenced wider practices, explain that development. Do not describe possible future relevance as proven global impact.
8. Select Supporting Evidence
Choose approved materials that directly support the main claims. Depending on the current rules, useful evidence may include public webpages, performance reports, testimonials, media coverage, product information, research findings, photographs, videos, or authorized documents.
Quality matters more than volume. Each supporting item should serve a clear purpose. Confirm that links work, descriptions are accurate, and files can be opened. Obtain necessary legal, privacy, customer, employee, communications, and leadership approvals before submitting materials.
Review the Complete Nomination
After drafting, remove repetition, general praise, and unrelated background. Confirm that every major claim is accurate and that the nomination answers four essential questions:
- What did the nominee accomplish?
- What did the nominee specifically contribute?
- What measurable result occurred?
- Why was the result meaningful?
Ask someone unfamiliar with the project to read the nomination. If that person cannot understand the achievement, revise the story or provide additional context. Proofread names, dates, figures, currencies, and links before submission.
Current Globee Awards programs, categories, achievement periods, nomination requirements, and deadlines can be reviewed at GlobeeAwards.com. A persuasive nomination does not depend on excessive promotional language. It succeeds by presenting one genuine achievement through clear facts, credible evidence, and a precise explanation of its significance.