Engineering Director | Instagram, Meta Inc | Menlo Park, California, United States

Sagar with his expertise in artificial intelligence and large scale distributed systems, acted as founding engineer for Instagram Ads and has helped Instagram Ads become a multi-billion dollar business. Sagar led some innovations in Instagram Ads (eg: carousel ads, story ads, reels ads) which have been adopted widely across the digital ad industry. He has multiple patents and papers in ad-tech space https://scholar.google.com/citations?view_op=list_works&hl=en&hl=en&user=ZFTjpAkAAAAJ Currently Sagar is Director of Engineering at Instagram Ads, accountable for figuring out which ad, when and how to show it to every user request on instagram to maximize advertiser performance. He leads 100+ engineers who own critical components responsible for ads ranking, targeting, auction and privacy on Instagram and drive IG ads top line goals of revenue, user-sentiments and privacy commitments. Sagar’s organization has consistently exceeded their goals, enabling Instagram to be a leading revenue generator across Meta. . Sagar graduated from Stanford University with a Masters in Computer Science, specialization in Artificial Intelligence. Before that he graduated from Indian Institute of Technology, Bombay (IITB) with Bachelors in Computer Science; where he was awarded the President of India Gold Medal for being the top performer.