Marketing Analytics Manager | Affirm | Los Angeles, California, United States

I am a highly experienced Marketing Analytics professional working at Affirm Inc. in Los Angeles. My expertise includes SQL, R, Looker, and Google Analytics. I lead a team of analysts to improve brand performance and sales by devising and executing data-driven strategies. In my current role, I manage two direct reports and oversee 15 indirect staff based on project requirements. Before Affirm, I worked as a Senior Manager, Marketing Analytics at Beachbody, where I led a team to optimize paid digital and offline marketing efforts. I also managed one direct report and up to 20 indirect staff depending on project needs. My work there resulted in an 18% boost to LTV/CAC. Before that, I served as a Growth Marketing Analyst Lead at Route App Inc., where I led a team to improve customer acquisition and retention. I managed up to five indirect staff depending on project demands and amplified the efficiency of email and push notification-based campaigns by 15%. Overall, I have extensive experience in digital marketing analytics, including optimization, targeting, and attribution. My education includes an MS in Applied Statistics from Rochester Institute of Technology and a Bachelor of Technology in Textile Technology from NIT, Jalandhar.