Director Marketing, Specialty Generics | Dr Reddys Laboratories | Princeton, New Jersey, United States

Pharmaceutical industry professional with over 11 years of managerial experience. In depth understanding of the US institutional channel and commercialization strategies for Generic and Biosimilar drugs. In the present role, I lead marketing and product management for institutional generics for Dr Reddys US business. Manage PnL, drive pricing, channel and marketing strategy for generic injectable drugs. Lead commercial diligence and GTM strategy for Biosimilars, in immunology and oncology TAs. In a previous role, led Strategy for North America Generics business at Dr Reddys. Key elements of the role include developing strategic plans to develop existing spaces, identify new spaces and lead development and implementation of key initiatives. Prior to that was a part of the API emerging markets team heading Sales and Marketing for India, SAARC and SEA markets, managing the complete range of API portfolio at Dr Reddys. Handled International Business Development for a reputed Indian manufacturing company, ACG Worldwide. Involved in market development in North America for a new product line related to process control equipment and enterprise software. Other key markets handled in the past include Southern Africa and East Europe.