Chapter 6 – How to Choose the Right Globee Awards Program and Categories
One of the most important steps in preparing a successful Globee Awards submission is selecting the right program and choosing the most appropriate categories. This decision shapes the entire direction of the application. It determines how well the organization aligns its achievements with category expectations. It influences how clearly the narrative fits the criteria. It also affects how effectively the submission communicates real value.
Because the Globee Awards operate across multiple specialized business awards programs, organizations of every size and industry can find categories that fit their achievements—whether those achievements are local, national, or global in impact. But to take full advantage of this opportunity, businesses must understand how to evaluate their accomplishments and match them to the most relevant categories.
Choosing the right category is not merely a step in the application process; it is a form of self-assessment and benchmarking. It forces organizations to think carefully about what they have achieved, why it matters, and how it aligns with broader standards of excellence. In this chapter, we explore how organizations from around the world can select the best Globee Awards programs and categories to support continuous improvement, internal clarity, and meaningful participation.
Why Category Selection Matters
Every Globee Awards program includes dozens or even hundreds of categories designed to capture a wide variety of achievements—from leadership and innovation to customer success, business transformation, operational excellence, marketing, cybersecurity, and more.
Choosing the right category affects the quality of the submission because:
- It ensures the achievement is presented in the correct context
- It increases the clarity of the narrative
- It supports stronger alignment with judging criteria
- It gives the organization an opportunity to highlight its strengths
- It helps teams focus on the most meaningful achievements
- It aligns internal understanding with external expectations
Category selection is also a form of strategic communication. It signals to judges:
- “This is the achievement we believe represents true value.”
- “This is the initiative that demonstrates our progress.”
- “These results represent our organizational excellence.”
Careful category selection leads to clearer applications and stronger internal learning.
Understanding the Globee Awards Structure
The Globee Awards consist of multiple programs, each focusing on specific types of achievements. While programs evolve over time, they generally include categories that focus on:
- Leadership accomplishments
- Technology innovations
- Product achievements
- Customer service excellence
- Business transformation
- Marketing and communication achievements
- Company performance
- Industry-specific innovations
- Team accomplishments
- Workplace culture and people practices
Organizations may apply to a single program or multiple programs, depending on the nature of their achievements.
Selecting which program to enter is the first step toward clarity.
Step 1: Review Your Achievements Across All Departments
Organizations often make the mistake of choosing categories based solely on what leadership remembers most clearly. In reality, many important achievements happen quietly within teams and departments that may not receive constant visibility.
To select the right Globee Awards categories, organizations should conduct a structured achievements review. This may involve:
- Meeting with department heads
- Reviewing project summaries
- Evaluating key performance indicators (KPIs)
- Examining customer feedback
- Reviewing innovation or product releases
- Identifying cultural or operational improvements
- Assessing major milestones from the past year
During this review, organizations often discover achievements they had not initially considered—achievements that align strongly with business awards categories.
Examples include:
- A customer service workflow redesign
- A product enhancement that improved user experience
- A sustainability initiative that reduced environmental impact
- A leadership development program
- A community involvement or local impact project
- An innovative technical solution
- A process improvement that increased efficiency
- A team achievement worthy of recognition
This review ensures a holistic understanding of the organization’s accomplishments before selecting categories.
Step 2: Match Achievements to the Right Program
Once achievements are identified, the next step is to match them with the appropriate Globee Awards program. This ensures the achievement is evaluated in the right context.
For example:
- Technology achievements fit naturally into the Globee Awards for technology-related programs.
- Leadership achievements fit in leadership-focused programs.
- Business transformation or organizational excellence achievements fit in business programs.
- Customer experience improvements fit in customer success or service-focused programs.
- Marketing, communications, or public relations achievements align with marketing-related programs.
- Cybersecurity achievements fit in cybersecurity-focused programs.
- Industry-specific innovations align with specialized programs.
The selection should be guided by the nature of the achievement, not by the size of the company or the location of the business.
An achievement from a small local business can be just as powerful as one from a multinational corporation—what matters is the strength and clarity of the achievement.
Step 3: Carefully Review Category Definitions
Every Globee Awards program provides detailed category descriptions. These descriptions clarify:
- What the category recognizes
- What type of achievement fits
- What the judges expect to see
- How the category differs from others
This is where many organizations gain new insight.
Reading category descriptions often helps businesses understand:
- Their achievement is broader than they realized
- Their innovation fits multiple categories
- They may need to document impact more clearly
- They may need to focus on a specific angle of the achievement
- A team achievement is more relevant than a company-wide achievement
- A leadership initiative deserves its own category
This step transforms category selection into a reflective process.
Step 4: Choose Categories Based on the Strength of the Achievement
Organizations should select categories based on the strength of the achievement—not based on preference or perception.
To determine strength, ask:
- Is the achievement clearly defined?
- Does it have measurable results?
- Does it align closely with the category definition?
- Do we have strong supporting materials?
- Is the narrative easy to articulate?
- Does the achievement show clear improvement, innovation, or leadership?
An achievement with measurable results and strong documentation is more likely to fit a category effectively than an achievement that lacks supporting evidence.
Even if an achievement is meaningful internally, it must show:
- Impact
- Relevance
- Results
- Clarity
to fit a business awards category well.
Step 5: Consider Whether the Achievement Is Local, National, or Global
Many businesses operate in local markets but achieve results that are globally significant. Conversely, some multinationals may have local achievements that fit best in region-specific categories.
To select the right scope, consider:
- Does this achievement impact our local customers only?
- Does it reflect national-level performance?
- Does it demonstrate global innovation or leadership?
The scale matters because it affects:
- How the narrative is written
- How judges interpret the achievement
- Which category best aligns with the accomplishment
The Globee Awards are flexible. They recognize achievements at every scale, but choosing the right category ensures appropriate evaluation.
Step 6: Avoid Over-Expanding Into Too Many Categories
While organizations may submit multiple nominations, category selection should remain strategic. Submitting too many nominations in categories that do not match the achievement well reduces clarity and weakens the overall submission strategy.
A better approach is to:
- Select fewer categories
- Provide strong, well-documented submissions
- Highlight achievements that truly represent excellence
- Use supporting materials that strengthen the narrative
Quality is more important than quantity in business awards participation.
Step 7: Review Category Fit With Internal Stakeholders
Once a shortlist of categories is created, it is helpful to review them with internal stakeholders. This often includes:
- Department heads
- Project leads
- Leadership teams
- Employees who contributed to the achievement
- Communications or marketing teams
- Strategy and planning groups
These discussions help validate category alignment and ensure that everyone understands why specific categories were chosen.
They also reinforce internal alignment around key achievements.
Step 8: Use Category Selection as a Long-Term Improvement Tool
Category selection is not just about the current submission—it can guide future projects.
For example:
- If this year’s achievements did not fit certain categories, the organization may decide to focus on improvements in those areas next year.
- If documentation was weak for a category this year, teams may build better measurement systems.
- If leadership achievements were strong, the company may decide to create more leadership development initiatives.
- If product innovations aligned well with technology categories, the organization may expand research and development efforts.
Category selection becomes a strategic planning activity.
Organizations that participate in the Globee Awards annually develop a clearer sense of:
- What achievements matter most
- Which initiatives deserve more investment
- How to structure future improvement projects
- Where new opportunities exist for stronger achievements
This strengthens continuous improvement.
Benefits of Choosing the Right Categories
Selecting the right Globee Awards categories provides several benefits:
- Stronger submissions that align clearly with category expectations
- Higher internal clarity about what constitutes an achievement
- Better documentation practices
- Improved cross-functional collaboration
- Greater strategic insight
- More accurate benchmarking
- Increased motivation for teams
- A long-term roadmap for improvement
Even if the organization does not receive recognition, the act of selecting categories—and understanding why those categories fit—produces valuable internal learning.
Examples of Smart Category Selection for Continuous Improvement
To illustrate, consider a few scenarios:
Example 1: A local business improving customer experience
A customer experience improvement could fit categories such as:
- Customer Service Achievement
- Customer Experience Transformation
- Customer Success Strategy
- Customer Loyalty Program
Choosing the right category depends on the specific nature of the achievement.
Example 2: A global technology company releasing a new product feature
Possible categories could include:
- Product Innovation
- Technology Innovation
- Emerging Technology Achievement
- Product Engineering Excellence
The most accurate category highlights the strongest aspect of the achievement.
Example 3: A mid-sized company improving internal culture
This might fit:
- Workplace Culture Achievement
- Diversity & Inclusion Initiatives
- Employee Engagement Improvement
- Human Resources Innovation
The narrative becomes clearer when the category aligns perfectly with the achievement.
Conclusion: Category Selection Is a Strategic Process
Selecting the right Globee Awards program and category is not a simple administrative step—it is a strategic process that strengthens self-assessment, benchmarking, and continuous improvement. It helps organizations:
- Understand their achievements more clearly
- Document progress more accurately
- Communicate results more effectively
- Benchmark themselves against category expectations
- Motivate teams and strengthen culture
- Set clearer improvement goals for the future
The Globee Awards offer a wide variety of categories for businesses of all sizes, industries, and regions. When organizations choose categories carefully and thoughtfully, they not only increase the clarity of their submission but also enhance their internal learning.
In the next chapter, we will explore how to write a strong application—one that communicates achievements effectively and supports continuous improvement.