Achievers and Achievements
Provide an overview of your company-organization, including its core activities and the range of products or services it offers.
AdRoll is a multi-channel advertising platform built for growth-minded marketers. Powered by AI, flexible campaign tools, and seamless integrations, AdRoll helps mid-sized businesses turn complexity into clarity and clicks into customers. For nearly 20 years, the company has helped marketers launch, manage, and optimize campaigns across display, social, native, video, connected TV (CTV), and digital out-of-home (DOOH).
The AdRoll platform combines integrated advertising, cross-channel attribution, audience insights, and automation to help marketers drive full-funnel performance from one place. AdRoll also offers AdRoll ABM, which extends these capabilities for B2B teams through account-based targeting, multi-touch engagement, real-time buyer intelligence, and sales and marketing alignment tools.
Across ecommerce, technology, financial services, education, and other industries, AdRoll helps marketing teams advertise smarter, move faster, and make more confident decisions through AI-powered workflows grounded in real campaign performance and customer outcomes.
Share a standout achievement that your organization takes immense pride in, along with the impact.
One achievement we are especially proud of is the development of AdRoll’s AI Assistant, an embedded AI experience designed to help marketers move from planning to action faster. Rather than creating AI for novelty, we focused on building an embedded assistant that helps marketers complete real work faster and with more confidence.
Powered by HeroIQ, AdRoll’s AI orchestration layer, our Assistant supports campaign creation, reporting, troubleshooting, optimization, and performance analysis directly within existing workflows. Marketers can use natural language to build campaign drafts, identify setup gaps, surface insights, generate editable reports, and apply optimization recommendations grounded in live campaign data.
The impact has been measurable. Advertisers using our Assistant are 50% more likely to launch campaigns with all recommended ad sizes, improving delivery, reach, and campaign readiness. More importantly, our Assistant helps reduce friction in digital advertising by simplifying decision-making while keeping marketers in control. This balance of automation, transparency, and human oversight is what makes the achievement especially meaningful for our team.
Overcoming challenges is often a part of achieving success. Could you narrate a significant obstacle your organization encountered and the strategies used to overcome it while pursuing its goals?
One of the biggest challenges in building AdRoll’s AI Assistant was determining how AI could genuinely help marketers without adding complexity or removing human control. As AI adoption accelerated across the industry, many tools prioritized experimentation and automation over practical usability. Before building our Assistant, we conducted extensive customer research with marketers and agencies to understand where AI could provide meaningful support. What we heard consistently was that marketers didn’t want AI replacing strategic thinking or creative decision-making. Instead, they wanted help understanding performance, validating campaign setup, streamlining reporting, and identifying optimization opportunities faster.
That feedback shaped the product experience. Our Assistant was embedded directly into existing workflows, designed around natural-language interactions, and built to explain the reasoning behind its recommendations to build trust with its users. By focusing on practical value, transparency, and customer trust, AdRoll transformed AI from a standalone feature into a collaborative tool that helps marketers move faster while maintaining control over their campaigns.
Share an innovative strategy or approach that your organization has embraced and how has it played a role in contributing to the overall success.
One of AdRoll’s most innovative strategies has been embedding AI directly into the workflows marketers already use instead of requiring them to learn entirely new systems. We recognized early that marketers were overwhelmed by fragmented tools, disconnected data, and increasing operational complexity. Rather than adding another standalone AI product, we wanted to integrate intelligence directly into campaign execution and decision-making.
Powered by HeroIQ, AdRoll’s AI orchestration layer, our Assistant coordinates specialized agents that support campaign setup, reporting, troubleshooting, optimization, and performance analysis. These agents work alongside proprietary technologies, such as BidIQ for predictive bidding and InIQ for audience and intent intelligence, to deliver contextual recommendations grounded in real campaign data. This approach allows marketers to move from insight to action faster without disrupting existing workflows. By prioritizing explainability, usability, and practical outcomes, we’ve improved customer confidence, accelerated campaign readiness, and increased adoption of best practices across the platform.
As a recipient of the Globee Awards, what valuable insights or guidance can your organization offer to others?
Our advice to organizations building AI products is to start with customer problems, not chasing technology trends. AI is most valuable when it removes friction, simplifies complexity, and helps people make better decisions within the workflows they already use every day. At AdRoll, one of the most important lessons from building our AI Assistant was the value of listening closely to customers before deciding what AI should do. Marketers consistently told us they wanted AI to support their work, not replace their judgment. That insight shaped our focus on transparency, explainable recommendations, and keeping users in control of final decisions.
It’s also important to measure success beyond feature adoption. Organizations should evaluate whether AI is improving efficiency, confidence, campaign outcomes, and overall customer experience in meaningful ways. As AI continues to evolve, companies that prioritize trust, usability, and practical customer value over novelty will be better positioned to create technology that delivers lasting impact.