Getting attention from the technology and business press isn't easy for small tech companies or start ups, even with the coolest new product or technology. And many emerging technology firms don't have the resources for a more established public relations agency or a senior PR manager. That's where Madison Alexander PR comes in. This PR Agency has experienced, senior technology communications professionals who get results for start up and small technology company clients. The agency helps companies build mindshare, communicate their critical messages, and get exposure in the analyst community and in the press. With so many companies trying to navigate the new social media platforms, Madison Alexander PR helps clients develop corporate blogs and active Twitter accounts.
San Madan: Tell us about your business and the work you do. What exactly do you do on a daily basis?
Dan Chmielewski: Madison Alexander PR is a boutique technology communications firm. While we work with companies of all sizes, we have a special affinity for start-ups and have stayed with clients as they have grown. We have a team of senior communications professionals with newsroom experience, considerable hands-on blogging and social media experience, and the vast majority of our clients come in from professional referrals.
San Madan: What are some favorite projects you've completed and why?
Dan Chmielewski: Starting new corporate blogs and social media initiatives has been very satisfying. We work closely with our clients to train a team of bloggers. Helping them find their voice and be creative has been very rewarding. We’re particularly proud of the blogs set up by ANXeBusiness and Lieberman Software; while we’re very involved with the development side of the ANXeBusiness blog, we drive a lot of topical content on the Lieberman “Identity Week” blog.
Additionally, when the President’s CyberSecurity Review report came out, we were able to get several privately held security companies coverage in the Wall Street Journal, USA Today and other major media; we had teams at several clients reviewing portions of the entire report and then we set up group interviews. We got coverage because we were able to react quickly and provide thorough answers to questions while other companies were still reading the report. That was a busy and hectic day.